About Me

My name is Tobias Hess and I am a Brooklyn-based writer, researcher and music producer from LA. I write profiles of pop stars and digital creators, and cover NYC nightlife. I am a Contributing Writer for PAPER Magazine. My work has also appeared in Flaunt, Interview, Dirt and Dry River Press.

Here, on Substack, I’ll be writing about pop music and politics, in that order.

Socials

Please stay connected with me on Instagram (@tobiasfornow), TikTok (@tobiasfornow) and x (@tobiasfornow)

Selected Work

Terri Joe Isn't Iconic, She's Psyiconic - My PAPER profile of TikTok superstar Terri Jo.

Cant Quit Camila - My profile of pop star, Camila Cabello.

Parvati Shallow Proves Nice Girls Can’t Win - My profile of Survivor legend, Parvati Shallow.

Music’s Mass Cringing - My analysis of the role of TikTok in today’s current music industry and its role in degrading the relative “cool” status of musician’s writ large.

Sad Girl Indie - An exploration of how Mitsuki’s music is used to express mood on TikTok

Bunny Is A Haunting - A rumination on Spotify’s autoplay system and an inquiry into the soft homophobia of Spotify constantly queuing “Bunny is a Rider” by Caroline Polachek without my consent

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Contributing Writer for PAPER. Writing here on pop music and politics.

People

Contributing writer at PAPER. Writing on algorithms, the vibe economy, pop music and aesthetics in the attention economy @tobiasfornow on ALL platforms <3